Combating Retail Search Fatigue
A number of new sites have emerged to try and capture the online shopper who is frustrated with sorting through search results to find the best product.An aggressive idea being attempted by new player 3luxe.com is to provide only 3 results in each category from household items to luxury yachts. Other players in the so called shoposphere include Wize, Stylehive and Crowdstorm.These sites are difficult to use for online marketing because their purpose is to put power back into the hands of the consumer but if you find you’re competing in verticles being reviewed by shoposphere sites and you’re one of many retailers offering the product then investigate carefully where they send customers to buy. 3luxe seems to have a deal with Shopzilla and with educated customers ready to buy moving from 3luxe to Shopzilla you will get amazing value for your PPC spend for these items.EA will keep a close eye on the increasing shoposphere sites so we can discover together ways these services may alter the way customers shop online.